Jamie Rohrer
Co-Creator
Hanging out in East Troy, Jamie likes to create “magic.” Combining art with technology, along with the power of people, Jamie enjoys deploying community wide interactive adventures.
Check out some of his adventures
Downtown East Troy, Wisconsin · 2026 season
East Troy Lights
A hometown holiday for everyone
The magic begins
Saturday, December 5, 2026
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As seen in
On the square
Relive the magic of your childhood.
A gentle snow, a downtown glow, and a cup of hot chocolate in your hand.
Join us this December for a chance to feel the magic of the holidays: just like you remember.
Walk the tunnels of light, dance to a light show, or grab a wand and help keep the lights glowing with the Candy Cane Adventure.
The square, in motion
Watch the lights come alive
A little magic from our 2024 launch night. Join us this December!
East Troy Lights 2024
Sound starts when you press play.
Thanking partners
Partners who keep East Troy glowing
Without our sponsors and partners, none of this would be possible!
Presenting
A place to help light the Village Square.
2025 thanks
With thanks to last year's Lights partners
With gratitude from East Troy Lights — thank you for helping light the Village Square for this community.
Premier sponsor · 2025
James R. Taylor & Sons
Partners · 2025
Dither Studio
Sauced Pizzeria
East Troy Brewery
Allan Integrated Control Systems
East Troy Community School District
About us
First launched in 2020, East Troy Lights is a spectacular interactive light show drawing tens of thousands of people to downtown East Troy.
Developed with the help of the community, East Troy Lights is a celebration of the magic of the season.
